NAME

Mark Cho

 

HOME CITY

London

 

CURRENT CITY

Somewhere between Hong Kong, London and New York

 

FAVOURITE CITY

London

 

DEFINE YOUR PERSONAL STYLE IN THREE WORDS

I am me

 

STYLE ICON

My father

 

WORDS TO LIVE BY

“Be like water” – Bruce Lee

 

WHAT IS YOUR FAVOURITE ASPECT OF The Armoury

I like our wide selection. Over the years we have evolved into a mini men’s department store. We cover a very wide variety of categories, from tailored clothing to sportswear to accessories to timepieces, all of which we have collaborated on or developed independently. Rather than try to break up the store into sub-brands, we have kept The Armoury’s universe as a rich, complex offering

 

THREE PEOPLE YOU WANT AT YOUR DINNER PARTY

Damon Albarn from Blur, Jarvis Cocker from Pulp and Richard Ayoade from the telly

 

FAVOURITE DRINK

Gin martini, dry with a twist, using London No.3 Gin

 

FAVOURITE NOVEL

'Sputnik Sweetheart' by Haruki Murakami. The fact that it is slightly pornographic helps

 

AND LASTLY, WHAT IS YOUR ADVICE FOR MEN LOOKING TO IMPROVE THEIR PERSONAL STYLE

Don’t be afraid to try a lot of things but ultimately pick the things that you are most comfortable in. Your clothing should express you as clearly and naturally as possible, not transform you into something else.  

 

Mark Cho
- www.markcho.com
- www.instagram.com/markchodotcom

 

The Armoury
- www.thearmoury.com

 

Drake's
- www.drakes.com

 

MAIN IMAGE STYLED BY Jo Lorenz FOR LANDMARK MAGAZINE. Mark wears three-piece bespoke suit by Liverano, bespoke shirt by Ascot Chang, bespoke glasses by Nackymade, tie by Drake’s, shoes by Carmina, all at The Armoury

 

Oval trolley and magnifying glass by Indigo Living; itchen scales by The Panhandler; lba collection humidor by Elie Bleu atDavidoff; Whisky decanter and tumbler by Baccarat; Scotch whisky by Auchentoshan at THE WHISKY LIBRARYA Day at elBulli by Phaidon and GQ Men by Assouline, at Bookazine; Arabian horse sculpture by Christofle; eepall bag by Louis Vuitton.