Instagram - @markchodotcom
Last week in Tokyo with @neomarxisme wearing The Armoury Sport Chinos, suitable for the very tall and very intelligent as well as the rest of us
Our Nigel Cabourne collaboration jeans have landed! I love their original super high rise jeans, having worn my own pair regularly for the last two years. With the collab, we've tweaked sizing and silhouette but kept NC's signature details. Probably for the first time in Armoury history, we've actually lowered the rise of something, going from just beneath the rib cage to a more modern, wearable rise, just above the hip bones, with a slightly tapered leg. Also, we're introducing a new sub brand for our casual pieces: DAYWARE. These are a mix of pieces we developed in house, such as the 3 Pocket Blouson, and collaboration pieces, such as the Nigel Cabourne x Dayware jeans. There's even more on the horizon!
London July 14th <3
Catching up on photos from a few weeks ago, Milano Unica Part 2
Catching up on photos from a few weeks ago, Milano Unica Part 1
The big Once in a Blue Moon Clearance sale is over, we packed up on Sunday night. Thank you and congratulations to the @drop93hk team, @thearmouryhk team and all the part timers who made it happen. This project was really a pleasure for me. At the end of the day, I love retail and being a merchant. It was great to work full days on such a big floor and take care of so many customers in such a short period of time. Special thanks to all the customers who came, hope your purchases serve you well for years to come!
Nearly done with setup... Once in a Blue Moon Menswear Clearance Sale with @thearmouryhk @drop93hk @ascotchang @briobeijing @sartoginza opening tomorrow at 6pm at Exchange Square 3, 13th Floor. Been pretty interesting setting up such a big space. I wish I had a bit more resources to play with for display. Feels a bit like trying to do a department store floor, I'm enjoying it! Gonna be some epic stuff from a lot of different brands, come check us out! It will be worth it!! Hours are: Weds 6-8pm, Thurs 11-8pm, Fri 11-8pm, Sat 11-8pm, Sun 11-6pm. Prices start at 40% off with additional discounts for big baskets or special items. We have a lot of beautiful pre-owned stuff available, too!
The Armoury and our friends at Ascot Chang, BRIO and SARTO are having a clearance sale event next week. We haven't done one of these in years, hence it's "once in a blue moon". We've taken a whole floor in Exchange Square 3 to fit everyone comfortably. Should be a great sale!
Went to @vitalebarberiscanonico1663 with Jim and Kapil to try and develop some new stuff for FW20. Thanks for having me early Monday morn, super productive meeting, can't wait to see what comes out of it!
Thanks to @wei_koh_revolution, invited me into an RL thing and got to sit next to @paulfeig and Laurie to talk about all sorts of stuff while Wei mysteriously disappeared into the night 😎
Pre-Pitti Monday, the reality of getting stuff done. Head down, unpacking boxes and checking every detail. @drakesdiary 👏
That pre-Pitti Monday... Someone walked off with the stand's chairs and the samples were stuck in customs. Kapil, Sasamoto-san and Asuka still managed to recover everything, complete the stand and finish a successful show. 👏
@therake team, @omega team and photographers @jkf_man and @milad_abedi, in tiny tiny size
Only sometimes
Snaps from the @omega speedy thing from last week Pt 2
Some snaps from the @omega speedy thing I was in last week Pt 1
@mensprecious and @eisuke_yamashita invited me to do a watch and styling thing for this month's issue. I talk a little about my own collection and then give ten modern picks as well as how you could wear them. See if you can identify all of them from my tiny Instagram photos, hoho~
The Armoury 3 Pocket Blouson, excited to finally make this available, something we've been working on for a while. Available in store now and online soon. @thearmourynyc please save @andysantamaria a size S 😎
Dealing with flu, don't want to infect people. Very much on a kick with the The Armoury Model 11 washed cotton suit. The cotton is nice and stiff, makes the wrinkling a little less pronounced. You can dress it up a little with a shirt and knit tie. Available in store and online!
I finally finished it... The Ideal Watch Size Survey Report. Link in profile. It's long but it covers a lot. The charts tell you part of the story and I added as much explanation as I could along the way. Plus the comment highlights section towards the end is fun! Hope you enjoy reading it because it took bloody forever to write it.